Cannes Film Festival a showcase for luxury fashion on red carpet and off in co-productions

From Saint Laurent and AMI to Chanel and Dior, luxury labels are not just dressing the stars but co-producing movies at Cannes Film Festival

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Cast members of the film Diamant Brut arrive for its screening at the Cannes Film Festival in 2024. Luxury fashion labels are moving beyond the red carpet to partner with filmmakers and production companies. Photo: Reuters

Published: 5:15pm, 13 May 2025Updated: 8:21pm, 13 May 2025

Luxury fashion labels are increasingly reaching beyond the red carpets and exclusive parties of the cinema world, becoming partners with filmmakers and production companies.

At the Cannes Film Festival this year, which starts on May 13, labels will be looking to showcase not only their outfits, but also their credibility as investors.

Alongside corporate heavyweights such as Chanel and Dior, trendy Paris-based label AMI and its founder, Alexandre Mattiussi, have linked up with the festival for the first time.

AMI is set to present a new award for emerging talent – the Grand Prix AMI Paris – at the secondary Critics’ Week section of the festival.

I don’t get involved in the scripts or creative decisions.

Alexandre Mattiussi, founder of label AMI, which co-produces films, including one premiering at Cannes

“We’re going there humbly, in support of cinema and its actors, to accompany artists,” said Mattiussi, 44, who serves as creative director of his brand.