TikTok murder sends chill through Pakistani influencers: ‘every woman knows this fear’

“In my family, it wasn’t an accepted profession at all, but I’d managed to convince them, and even ended up setting up my own business,” she said.

Then last week, Sana Yousaf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected, police said.

News of the murder led to an outpouring of comments under her final post – her 17th birthday celebration where she blew out the candles on a cake.

In between condolence messages, some blamed her for her own death: “You reap what you sow” or “it’s deserved, she was tarnishing Islam”.

Yousaf had racked up more than a million followers on social media, where she shared her favourite cafes, skincare products and traditional shalwar kameez outfits.